ASOS AW/15 press day

May 2, 2015

I look forward to the ASOS press day because it's always such a joyful celebration of all that is fun about fashion. Every colour, material and embellishment is called into action and the result is quite invigorating - even if I know I'll end up buying the 'sensible' stuff rather than the show-stopping pieces. It's still nice to know they exist and some party girl will be turning heads in them.


On arrival I was greeted by a pair of mannequins wearing stripy polo necks and groovy coats that were part Margot Tenenbaum, part Arthur Daley - a weirdly excellent combo, it turns out. These polo necks felt like old friends, as they were the spit of ones I wore during my '90s Britpop heyday. I suppose those in turn were tributes to the '60s. Nothing new under the sun, eh? Back then I wore them with A-line skirts and Gazelles. This time around I'll probably opt for high-waisted cords and a mommish double-breasted blazer.


I loved this rail for all the contrasting textures - butter-soft suede, fine needle cord, rich woven jacquard and chunky knit. So tactile, and such soft, subtle, natural colours - perfect for autumnal walks in the woods.

I love that you can go to ASOS for everyday basics - white tees, jeans, tights - as well as one-of-a-kind occasionwear. The level of workmanship in these pieces was quite astounding - detailed beadwork and embroidery added rich layers of texture and colour to some truly show-stopping pieces. The dresses below looked like a fantasy rail of dreams in the world's best vintage store.

This midnight blue velvet gown was so beautifully heavy it fell off the hanger. I could imagine Margo Leadbetter swishing around imperiously in it, ordering Jerry to make her a stiff G&T. Imagine wearing this magnificent creation to your Christmas party or a winter wedding.



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