Clarks AW/15 press day

May 2, 2015

And so onto the Clarks AW15 press day, where they were showcasing the latest additions to their excellent collaboration with Orla Kiely. This has been a huge success because the two brands fit so naturally together - Kiely's naive, playful late '60s style merging seamlessly with Clarks' classic preppiness.


Check out these magnificent Mary Janes with their curvy floral petals and groovy glitter finish. Marc Bolan would totally have worn a pair of these and Orla disciples like Alexa Chung and Leith Clark are bound to be spotted in them soon.

For something less glam rock and more Mary Quant, there were these adorable double-strap flats with the same floral motif and either glittery or patent leather trim. Adorable with a pair of cropped flares or an A-line mini. A distinctly dreamy Virgin Suicides/Miu Miu vibe.

Then, oh hello shoes of my teenage dreams - Clarks Wallabees, given a 21st century reboot. I wasn't cool enough to wear these the first time around, so I will definitely be righting that particular wrong and investing in some for Autumn/Winter.

And finally, some ridiculously adorable shoes for smalls, based on '50s archive designs. Most girls' shoes these days are embellished with sequins, glitter and embroidered butterflies - it's depressingly hard to find the traditional, simple styles of my own childhood, although a few savvy brands have cottoned onto this gap in the market and are producing their own takes on classic children's footwear.

I trust Clarks - everyone remembers getting their feet measured in those cool slidey things right? - so I'd been hoping they'd go back to their roots and reissue some vintage designs. I love the hidden helpful touches - those straps are velcro-fastening rather than buttoned, something parents will be blessing Clarks' designers for when trying to cram them on the squirming feet of a truculent toddler.


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